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Review: Chipotle Presents Farmed and Dangerous

Review: Chipotle Presents Farmed and Dangerous


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Chipotle’s gone digital. And no, I’m not talking about 3D printed burritos. I’m talking about Farmed and Dangerous, a four-episode TV miniseries created by Chipotle execs that became available on Hulu February 17th. Although I personally could watch a whole show dedicated to mouth-watering footage of the popular Mexican chain’s menu, this satirical project focuses on the issues surrounding industrial agriculture.

You’re probably wondering how satire and industrial agriculture fit together, at least I know I was when I first heard about this odd makeup of a television show. Apparently the answer is as simple as two words: exploding cows.

BusinessWeek explains how this is the main problem in the miniseries. To put it briefly, a fictional company Animoil tries to market a new animal feed made of petroleum, PetroPellet, even though it causes cows to blow up. Bon Appetit also reveals that Chipotle’s chief marketing officer Mark Crumpacker liked the original script presented by the director, but insisted it be funnier.

When the show’s trailers hit the Internet there was some initial confusion whether it was a TV show or an ad campaign. I guess Chipotle has decided to put sustainability before profits, as the show doesn’t directly feature the restaurant or its products. You can’t deny that there are some ulterior motives, like pushing their organic agriculture marketing campaign, but hey, they managed to find a pretty creative way to do it.

The way I see it, Chipotle is genius. They combine some of the greatest things about society into one TV show: entertainment, sustainability and most importantly, food. Watching Farmed and Dangerous makes me appreciate its humor and underlying message, while automatically associating all of these things with Chipotle. I wouldn’t be surprised if we started seeing more restaurants trying out these creative marketing strategies too.

If you’re looking for more info about exploding cows and all of that good stuff, check out the Farmed and Dangerous website here. Bonus: John Sloan (who plays Chip Randolph in the show) isn’t too hard on the eyes…

Bravo Chipotle, bravo.

The post Review: Chipotle Presents Farmed and Dangerous originally appeared on Spoon University. Please visit Spoon University to see more posts like this one.


Chipotle, Piro and Ray Wise Present "Farmed and Dangerous" to International Audience at MIPTV

PARIS , Feb. 26, 2014 /PRNewswire/ -- US restaurant chain Chipotle Mexican Grill has been named MIPTV's Brand of the Year in recognition of its original online series "Farmed and Dangerous," produced with New York -based studio Piro, which will have its exclusive international premiere in Cannes .

On Wednesday 9 April in the Grand Auditorium of Cannes' Palais des Festivals, the whole team behind "Farmed and Dangerous" including its star, veteran film and TV actor Ray Wise ("Twin Peaks", "Robocop"), will present the series to MIPTV delegates.

Chipotle's Chief Marketing Officer, Mark Crumpacker , along with Piro partner Tim Piper , writer/director/executive producer of the show and Daniel Rosenberg , writer/executive producer and Piro partner, will give their insight into how to leverage brand partnerships without compromising creative vision to produce the best audience experience. Chipotle will be presented with Brand of the Year Award at the end of the screening. The award recognises the best online video strategy by a brand and past winners include Amex, Heineken, Intel and Vice Media.

"Today, TV and advertising increasingly face common challenges, from how to create great content and retain eyeballs, to building and monetizing an audience. By leading the digital transformation of advertising and embracing innovative new creative opportunities, Chipotle has taken branded content marketing to a new level," said Laurine Garaude, Director of Reed MIDEM's TV Division.

"Farmed and Dangerous" is a tongue-in-cheek series about the evil practices at fictional agribusiness giant Animoil, which has come up with the world's least palatable cattle feed: the PetroPellet. The only snag is it results in exploding cows. The first four 30-minute episodes began broadcasting in the US on Hulu in February.

The "Farmed and Dangerous" presentation is part of the MIP Digital Fronts, the new international screenings for original online content designed to reach digital entertainment executives on a global level. MIP Digital Fronts create the digital entertainment industry's first true international marketplace for the production, distribution and acquisition of high-quality original content produced exclusively for audiences of online web channels and app-based/OTT streaming video platforms.

The MIP Digital Fronts include showcases by founding partners YouTube and Maker Studios and presentations by creators and digital studios including: Fox Digital Studio, Fullscreen, Vuguru, Smokebomb, What's Trending, Pemberley Digital, Hoodlum and SXM Productions.

The two-day programme also includes panels featuring speakers such as Lorenzo Benedetti , Founder, Studio Bagel and Aline Bonnet , Media Strategy Manager, Orangina-Schweppes. A dedicated networking event "The Brands & Online Video Lunch" will feature talks by Patrick Jubb, Global Marketing & Communications Director, Jaguar Land Rover UK and Orla Roche , Digital Director, Irish Distillers Pernod Ricard - Jameson Whiskey, Ireland .

In addition to the entertainment industry executives, a host of brands and agencies have already confirmed their attendance at this inaugural MIP Digital Fronts, including Vivaki, Affiperf, Havas Media, Dentsu-Aegis, Moxie and Group M. This MIPTV initiative is also supported by French Media Agencies Association, Udecam and the British Branded Content Marketing Association, BCMA.

For press registration details, please click here.

More information about Brand & Agencies, visit our blog dedicated to Branded Entertainment: MIP Blog

Subscribe to our TV Trends Newsletter and receive monthly exclusive content about TV & media industry trends and consumer insights (through reports, industry leaders interviews and more.)


Chipotle, Piro and Ray Wise Present "Farmed and Dangerous" to International Audience at MIPTV

PARIS , Feb. 26, 2014 /PRNewswire/ -- US restaurant chain Chipotle Mexican Grill has been named MIPTV's Brand of the Year in recognition of its original online series "Farmed and Dangerous," produced with New York -based studio Piro, which will have its exclusive international premiere in Cannes .

On Wednesday 9 April in the Grand Auditorium of Cannes' Palais des Festivals, the whole team behind "Farmed and Dangerous" including its star, veteran film and TV actor Ray Wise ("Twin Peaks", "Robocop"), will present the series to MIPTV delegates.

Chipotle's Chief Marketing Officer, Mark Crumpacker , along with Piro partner Tim Piper , writer/director/executive producer of the show and Daniel Rosenberg , writer/executive producer and Piro partner, will give their insight into how to leverage brand partnerships without compromising creative vision to produce the best audience experience. Chipotle will be presented with Brand of the Year Award at the end of the screening. The award recognises the best online video strategy by a brand and past winners include Amex, Heineken, Intel and Vice Media.

"Today, TV and advertising increasingly face common challenges, from how to create great content and retain eyeballs, to building and monetizing an audience. By leading the digital transformation of advertising and embracing innovative new creative opportunities, Chipotle has taken branded content marketing to a new level," said Laurine Garaude, Director of Reed MIDEM's TV Division.

"Farmed and Dangerous" is a tongue-in-cheek series about the evil practices at fictional agribusiness giant Animoil, which has come up with the world's least palatable cattle feed: the PetroPellet. The only snag is it results in exploding cows. The first four 30-minute episodes began broadcasting in the US on Hulu in February.

The "Farmed and Dangerous" presentation is part of the MIP Digital Fronts, the new international screenings for original online content designed to reach digital entertainment executives on a global level. MIP Digital Fronts create the digital entertainment industry's first true international marketplace for the production, distribution and acquisition of high-quality original content produced exclusively for audiences of online web channels and app-based/OTT streaming video platforms.

The MIP Digital Fronts include showcases by founding partners YouTube and Maker Studios and presentations by creators and digital studios including: Fox Digital Studio, Fullscreen, Vuguru, Smokebomb, What's Trending, Pemberley Digital, Hoodlum and SXM Productions.

The two-day programme also includes panels featuring speakers such as Lorenzo Benedetti , Founder, Studio Bagel and Aline Bonnet , Media Strategy Manager, Orangina-Schweppes. A dedicated networking event "The Brands & Online Video Lunch" will feature talks by Patrick Jubb, Global Marketing & Communications Director, Jaguar Land Rover UK and Orla Roche , Digital Director, Irish Distillers Pernod Ricard - Jameson Whiskey, Ireland .

In addition to the entertainment industry executives, a host of brands and agencies have already confirmed their attendance at this inaugural MIP Digital Fronts, including Vivaki, Affiperf, Havas Media, Dentsu-Aegis, Moxie and Group M. This MIPTV initiative is also supported by French Media Agencies Association, Udecam and the British Branded Content Marketing Association, BCMA.

For press registration details, please click here.

More information about Brand & Agencies, visit our blog dedicated to Branded Entertainment: MIP Blog

Subscribe to our TV Trends Newsletter and receive monthly exclusive content about TV & media industry trends and consumer insights (through reports, industry leaders interviews and more.)


Chipotle, Piro and Ray Wise Present "Farmed and Dangerous" to International Audience at MIPTV

PARIS , Feb. 26, 2014 /PRNewswire/ -- US restaurant chain Chipotle Mexican Grill has been named MIPTV's Brand of the Year in recognition of its original online series "Farmed and Dangerous," produced with New York -based studio Piro, which will have its exclusive international premiere in Cannes .

On Wednesday 9 April in the Grand Auditorium of Cannes' Palais des Festivals, the whole team behind "Farmed and Dangerous" including its star, veteran film and TV actor Ray Wise ("Twin Peaks", "Robocop"), will present the series to MIPTV delegates.

Chipotle's Chief Marketing Officer, Mark Crumpacker , along with Piro partner Tim Piper , writer/director/executive producer of the show and Daniel Rosenberg , writer/executive producer and Piro partner, will give their insight into how to leverage brand partnerships without compromising creative vision to produce the best audience experience. Chipotle will be presented with Brand of the Year Award at the end of the screening. The award recognises the best online video strategy by a brand and past winners include Amex, Heineken, Intel and Vice Media.

"Today, TV and advertising increasingly face common challenges, from how to create great content and retain eyeballs, to building and monetizing an audience. By leading the digital transformation of advertising and embracing innovative new creative opportunities, Chipotle has taken branded content marketing to a new level," said Laurine Garaude, Director of Reed MIDEM's TV Division.

"Farmed and Dangerous" is a tongue-in-cheek series about the evil practices at fictional agribusiness giant Animoil, which has come up with the world's least palatable cattle feed: the PetroPellet. The only snag is it results in exploding cows. The first four 30-minute episodes began broadcasting in the US on Hulu in February.

The "Farmed and Dangerous" presentation is part of the MIP Digital Fronts, the new international screenings for original online content designed to reach digital entertainment executives on a global level. MIP Digital Fronts create the digital entertainment industry's first true international marketplace for the production, distribution and acquisition of high-quality original content produced exclusively for audiences of online web channels and app-based/OTT streaming video platforms.

The MIP Digital Fronts include showcases by founding partners YouTube and Maker Studios and presentations by creators and digital studios including: Fox Digital Studio, Fullscreen, Vuguru, Smokebomb, What's Trending, Pemberley Digital, Hoodlum and SXM Productions.

The two-day programme also includes panels featuring speakers such as Lorenzo Benedetti , Founder, Studio Bagel and Aline Bonnet , Media Strategy Manager, Orangina-Schweppes. A dedicated networking event "The Brands & Online Video Lunch" will feature talks by Patrick Jubb, Global Marketing & Communications Director, Jaguar Land Rover UK and Orla Roche , Digital Director, Irish Distillers Pernod Ricard - Jameson Whiskey, Ireland .

In addition to the entertainment industry executives, a host of brands and agencies have already confirmed their attendance at this inaugural MIP Digital Fronts, including Vivaki, Affiperf, Havas Media, Dentsu-Aegis, Moxie and Group M. This MIPTV initiative is also supported by French Media Agencies Association, Udecam and the British Branded Content Marketing Association, BCMA.

For press registration details, please click here.

More information about Brand & Agencies, visit our blog dedicated to Branded Entertainment: MIP Blog

Subscribe to our TV Trends Newsletter and receive monthly exclusive content about TV & media industry trends and consumer insights (through reports, industry leaders interviews and more.)


Chipotle, Piro and Ray Wise Present "Farmed and Dangerous" to International Audience at MIPTV

PARIS , Feb. 26, 2014 /PRNewswire/ -- US restaurant chain Chipotle Mexican Grill has been named MIPTV's Brand of the Year in recognition of its original online series "Farmed and Dangerous," produced with New York -based studio Piro, which will have its exclusive international premiere in Cannes .

On Wednesday 9 April in the Grand Auditorium of Cannes' Palais des Festivals, the whole team behind "Farmed and Dangerous" including its star, veteran film and TV actor Ray Wise ("Twin Peaks", "Robocop"), will present the series to MIPTV delegates.

Chipotle's Chief Marketing Officer, Mark Crumpacker , along with Piro partner Tim Piper , writer/director/executive producer of the show and Daniel Rosenberg , writer/executive producer and Piro partner, will give their insight into how to leverage brand partnerships without compromising creative vision to produce the best audience experience. Chipotle will be presented with Brand of the Year Award at the end of the screening. The award recognises the best online video strategy by a brand and past winners include Amex, Heineken, Intel and Vice Media.

"Today, TV and advertising increasingly face common challenges, from how to create great content and retain eyeballs, to building and monetizing an audience. By leading the digital transformation of advertising and embracing innovative new creative opportunities, Chipotle has taken branded content marketing to a new level," said Laurine Garaude, Director of Reed MIDEM's TV Division.

"Farmed and Dangerous" is a tongue-in-cheek series about the evil practices at fictional agribusiness giant Animoil, which has come up with the world's least palatable cattle feed: the PetroPellet. The only snag is it results in exploding cows. The first four 30-minute episodes began broadcasting in the US on Hulu in February.

The "Farmed and Dangerous" presentation is part of the MIP Digital Fronts, the new international screenings for original online content designed to reach digital entertainment executives on a global level. MIP Digital Fronts create the digital entertainment industry's first true international marketplace for the production, distribution and acquisition of high-quality original content produced exclusively for audiences of online web channels and app-based/OTT streaming video platforms.

The MIP Digital Fronts include showcases by founding partners YouTube and Maker Studios and presentations by creators and digital studios including: Fox Digital Studio, Fullscreen, Vuguru, Smokebomb, What's Trending, Pemberley Digital, Hoodlum and SXM Productions.

The two-day programme also includes panels featuring speakers such as Lorenzo Benedetti , Founder, Studio Bagel and Aline Bonnet , Media Strategy Manager, Orangina-Schweppes. A dedicated networking event "The Brands & Online Video Lunch" will feature talks by Patrick Jubb, Global Marketing & Communications Director, Jaguar Land Rover UK and Orla Roche , Digital Director, Irish Distillers Pernod Ricard - Jameson Whiskey, Ireland .

In addition to the entertainment industry executives, a host of brands and agencies have already confirmed their attendance at this inaugural MIP Digital Fronts, including Vivaki, Affiperf, Havas Media, Dentsu-Aegis, Moxie and Group M. This MIPTV initiative is also supported by French Media Agencies Association, Udecam and the British Branded Content Marketing Association, BCMA.

For press registration details, please click here.

More information about Brand & Agencies, visit our blog dedicated to Branded Entertainment: MIP Blog

Subscribe to our TV Trends Newsletter and receive monthly exclusive content about TV & media industry trends and consumer insights (through reports, industry leaders interviews and more.)


Chipotle, Piro and Ray Wise Present "Farmed and Dangerous" to International Audience at MIPTV

PARIS , Feb. 26, 2014 /PRNewswire/ -- US restaurant chain Chipotle Mexican Grill has been named MIPTV's Brand of the Year in recognition of its original online series "Farmed and Dangerous," produced with New York -based studio Piro, which will have its exclusive international premiere in Cannes .

On Wednesday 9 April in the Grand Auditorium of Cannes' Palais des Festivals, the whole team behind "Farmed and Dangerous" including its star, veteran film and TV actor Ray Wise ("Twin Peaks", "Robocop"), will present the series to MIPTV delegates.

Chipotle's Chief Marketing Officer, Mark Crumpacker , along with Piro partner Tim Piper , writer/director/executive producer of the show and Daniel Rosenberg , writer/executive producer and Piro partner, will give their insight into how to leverage brand partnerships without compromising creative vision to produce the best audience experience. Chipotle will be presented with Brand of the Year Award at the end of the screening. The award recognises the best online video strategy by a brand and past winners include Amex, Heineken, Intel and Vice Media.

"Today, TV and advertising increasingly face common challenges, from how to create great content and retain eyeballs, to building and monetizing an audience. By leading the digital transformation of advertising and embracing innovative new creative opportunities, Chipotle has taken branded content marketing to a new level," said Laurine Garaude, Director of Reed MIDEM's TV Division.

"Farmed and Dangerous" is a tongue-in-cheek series about the evil practices at fictional agribusiness giant Animoil, which has come up with the world's least palatable cattle feed: the PetroPellet. The only snag is it results in exploding cows. The first four 30-minute episodes began broadcasting in the US on Hulu in February.

The "Farmed and Dangerous" presentation is part of the MIP Digital Fronts, the new international screenings for original online content designed to reach digital entertainment executives on a global level. MIP Digital Fronts create the digital entertainment industry's first true international marketplace for the production, distribution and acquisition of high-quality original content produced exclusively for audiences of online web channels and app-based/OTT streaming video platforms.

The MIP Digital Fronts include showcases by founding partners YouTube and Maker Studios and presentations by creators and digital studios including: Fox Digital Studio, Fullscreen, Vuguru, Smokebomb, What's Trending, Pemberley Digital, Hoodlum and SXM Productions.

The two-day programme also includes panels featuring speakers such as Lorenzo Benedetti , Founder, Studio Bagel and Aline Bonnet , Media Strategy Manager, Orangina-Schweppes. A dedicated networking event "The Brands & Online Video Lunch" will feature talks by Patrick Jubb, Global Marketing & Communications Director, Jaguar Land Rover UK and Orla Roche , Digital Director, Irish Distillers Pernod Ricard - Jameson Whiskey, Ireland .

In addition to the entertainment industry executives, a host of brands and agencies have already confirmed their attendance at this inaugural MIP Digital Fronts, including Vivaki, Affiperf, Havas Media, Dentsu-Aegis, Moxie and Group M. This MIPTV initiative is also supported by French Media Agencies Association, Udecam and the British Branded Content Marketing Association, BCMA.

For press registration details, please click here.

More information about Brand & Agencies, visit our blog dedicated to Branded Entertainment: MIP Blog

Subscribe to our TV Trends Newsletter and receive monthly exclusive content about TV & media industry trends and consumer insights (through reports, industry leaders interviews and more.)


Chipotle, Piro and Ray Wise Present "Farmed and Dangerous" to International Audience at MIPTV

PARIS , Feb. 26, 2014 /PRNewswire/ -- US restaurant chain Chipotle Mexican Grill has been named MIPTV's Brand of the Year in recognition of its original online series "Farmed and Dangerous," produced with New York -based studio Piro, which will have its exclusive international premiere in Cannes .

On Wednesday 9 April in the Grand Auditorium of Cannes' Palais des Festivals, the whole team behind "Farmed and Dangerous" including its star, veteran film and TV actor Ray Wise ("Twin Peaks", "Robocop"), will present the series to MIPTV delegates.

Chipotle's Chief Marketing Officer, Mark Crumpacker , along with Piro partner Tim Piper , writer/director/executive producer of the show and Daniel Rosenberg , writer/executive producer and Piro partner, will give their insight into how to leverage brand partnerships without compromising creative vision to produce the best audience experience. Chipotle will be presented with Brand of the Year Award at the end of the screening. The award recognises the best online video strategy by a brand and past winners include Amex, Heineken, Intel and Vice Media.

"Today, TV and advertising increasingly face common challenges, from how to create great content and retain eyeballs, to building and monetizing an audience. By leading the digital transformation of advertising and embracing innovative new creative opportunities, Chipotle has taken branded content marketing to a new level," said Laurine Garaude, Director of Reed MIDEM's TV Division.

"Farmed and Dangerous" is a tongue-in-cheek series about the evil practices at fictional agribusiness giant Animoil, which has come up with the world's least palatable cattle feed: the PetroPellet. The only snag is it results in exploding cows. The first four 30-minute episodes began broadcasting in the US on Hulu in February.

The "Farmed and Dangerous" presentation is part of the MIP Digital Fronts, the new international screenings for original online content designed to reach digital entertainment executives on a global level. MIP Digital Fronts create the digital entertainment industry's first true international marketplace for the production, distribution and acquisition of high-quality original content produced exclusively for audiences of online web channels and app-based/OTT streaming video platforms.

The MIP Digital Fronts include showcases by founding partners YouTube and Maker Studios and presentations by creators and digital studios including: Fox Digital Studio, Fullscreen, Vuguru, Smokebomb, What's Trending, Pemberley Digital, Hoodlum and SXM Productions.

The two-day programme also includes panels featuring speakers such as Lorenzo Benedetti , Founder, Studio Bagel and Aline Bonnet , Media Strategy Manager, Orangina-Schweppes. A dedicated networking event "The Brands & Online Video Lunch" will feature talks by Patrick Jubb, Global Marketing & Communications Director, Jaguar Land Rover UK and Orla Roche , Digital Director, Irish Distillers Pernod Ricard - Jameson Whiskey, Ireland .

In addition to the entertainment industry executives, a host of brands and agencies have already confirmed their attendance at this inaugural MIP Digital Fronts, including Vivaki, Affiperf, Havas Media, Dentsu-Aegis, Moxie and Group M. This MIPTV initiative is also supported by French Media Agencies Association, Udecam and the British Branded Content Marketing Association, BCMA.

For press registration details, please click here.

More information about Brand & Agencies, visit our blog dedicated to Branded Entertainment: MIP Blog

Subscribe to our TV Trends Newsletter and receive monthly exclusive content about TV & media industry trends and consumer insights (through reports, industry leaders interviews and more.)


Chipotle, Piro and Ray Wise Present "Farmed and Dangerous" to International Audience at MIPTV

PARIS , Feb. 26, 2014 /PRNewswire/ -- US restaurant chain Chipotle Mexican Grill has been named MIPTV's Brand of the Year in recognition of its original online series "Farmed and Dangerous," produced with New York -based studio Piro, which will have its exclusive international premiere in Cannes .

On Wednesday 9 April in the Grand Auditorium of Cannes' Palais des Festivals, the whole team behind "Farmed and Dangerous" including its star, veteran film and TV actor Ray Wise ("Twin Peaks", "Robocop"), will present the series to MIPTV delegates.

Chipotle's Chief Marketing Officer, Mark Crumpacker , along with Piro partner Tim Piper , writer/director/executive producer of the show and Daniel Rosenberg , writer/executive producer and Piro partner, will give their insight into how to leverage brand partnerships without compromising creative vision to produce the best audience experience. Chipotle will be presented with Brand of the Year Award at the end of the screening. The award recognises the best online video strategy by a brand and past winners include Amex, Heineken, Intel and Vice Media.

"Today, TV and advertising increasingly face common challenges, from how to create great content and retain eyeballs, to building and monetizing an audience. By leading the digital transformation of advertising and embracing innovative new creative opportunities, Chipotle has taken branded content marketing to a new level," said Laurine Garaude, Director of Reed MIDEM's TV Division.

"Farmed and Dangerous" is a tongue-in-cheek series about the evil practices at fictional agribusiness giant Animoil, which has come up with the world's least palatable cattle feed: the PetroPellet. The only snag is it results in exploding cows. The first four 30-minute episodes began broadcasting in the US on Hulu in February.

The "Farmed and Dangerous" presentation is part of the MIP Digital Fronts, the new international screenings for original online content designed to reach digital entertainment executives on a global level. MIP Digital Fronts create the digital entertainment industry's first true international marketplace for the production, distribution and acquisition of high-quality original content produced exclusively for audiences of online web channels and app-based/OTT streaming video platforms.

The MIP Digital Fronts include showcases by founding partners YouTube and Maker Studios and presentations by creators and digital studios including: Fox Digital Studio, Fullscreen, Vuguru, Smokebomb, What's Trending, Pemberley Digital, Hoodlum and SXM Productions.

The two-day programme also includes panels featuring speakers such as Lorenzo Benedetti , Founder, Studio Bagel and Aline Bonnet , Media Strategy Manager, Orangina-Schweppes. A dedicated networking event "The Brands & Online Video Lunch" will feature talks by Patrick Jubb, Global Marketing & Communications Director, Jaguar Land Rover UK and Orla Roche , Digital Director, Irish Distillers Pernod Ricard - Jameson Whiskey, Ireland .

In addition to the entertainment industry executives, a host of brands and agencies have already confirmed their attendance at this inaugural MIP Digital Fronts, including Vivaki, Affiperf, Havas Media, Dentsu-Aegis, Moxie and Group M. This MIPTV initiative is also supported by French Media Agencies Association, Udecam and the British Branded Content Marketing Association, BCMA.

For press registration details, please click here.

More information about Brand & Agencies, visit our blog dedicated to Branded Entertainment: MIP Blog

Subscribe to our TV Trends Newsletter and receive monthly exclusive content about TV & media industry trends and consumer insights (through reports, industry leaders interviews and more.)


Chipotle, Piro and Ray Wise Present "Farmed and Dangerous" to International Audience at MIPTV

PARIS , Feb. 26, 2014 /PRNewswire/ -- US restaurant chain Chipotle Mexican Grill has been named MIPTV's Brand of the Year in recognition of its original online series "Farmed and Dangerous," produced with New York -based studio Piro, which will have its exclusive international premiere in Cannes .

On Wednesday 9 April in the Grand Auditorium of Cannes' Palais des Festivals, the whole team behind "Farmed and Dangerous" including its star, veteran film and TV actor Ray Wise ("Twin Peaks", "Robocop"), will present the series to MIPTV delegates.

Chipotle's Chief Marketing Officer, Mark Crumpacker , along with Piro partner Tim Piper , writer/director/executive producer of the show and Daniel Rosenberg , writer/executive producer and Piro partner, will give their insight into how to leverage brand partnerships without compromising creative vision to produce the best audience experience. Chipotle will be presented with Brand of the Year Award at the end of the screening. The award recognises the best online video strategy by a brand and past winners include Amex, Heineken, Intel and Vice Media.

"Today, TV and advertising increasingly face common challenges, from how to create great content and retain eyeballs, to building and monetizing an audience. By leading the digital transformation of advertising and embracing innovative new creative opportunities, Chipotle has taken branded content marketing to a new level," said Laurine Garaude, Director of Reed MIDEM's TV Division.

"Farmed and Dangerous" is a tongue-in-cheek series about the evil practices at fictional agribusiness giant Animoil, which has come up with the world's least palatable cattle feed: the PetroPellet. The only snag is it results in exploding cows. The first four 30-minute episodes began broadcasting in the US on Hulu in February.

The "Farmed and Dangerous" presentation is part of the MIP Digital Fronts, the new international screenings for original online content designed to reach digital entertainment executives on a global level. MIP Digital Fronts create the digital entertainment industry's first true international marketplace for the production, distribution and acquisition of high-quality original content produced exclusively for audiences of online web channels and app-based/OTT streaming video platforms.

The MIP Digital Fronts include showcases by founding partners YouTube and Maker Studios and presentations by creators and digital studios including: Fox Digital Studio, Fullscreen, Vuguru, Smokebomb, What's Trending, Pemberley Digital, Hoodlum and SXM Productions.

The two-day programme also includes panels featuring speakers such as Lorenzo Benedetti , Founder, Studio Bagel and Aline Bonnet , Media Strategy Manager, Orangina-Schweppes. A dedicated networking event "The Brands & Online Video Lunch" will feature talks by Patrick Jubb, Global Marketing & Communications Director, Jaguar Land Rover UK and Orla Roche , Digital Director, Irish Distillers Pernod Ricard - Jameson Whiskey, Ireland .

In addition to the entertainment industry executives, a host of brands and agencies have already confirmed their attendance at this inaugural MIP Digital Fronts, including Vivaki, Affiperf, Havas Media, Dentsu-Aegis, Moxie and Group M. This MIPTV initiative is also supported by French Media Agencies Association, Udecam and the British Branded Content Marketing Association, BCMA.

For press registration details, please click here.

More information about Brand & Agencies, visit our blog dedicated to Branded Entertainment: MIP Blog

Subscribe to our TV Trends Newsletter and receive monthly exclusive content about TV & media industry trends and consumer insights (through reports, industry leaders interviews and more.)


Chipotle, Piro and Ray Wise Present "Farmed and Dangerous" to International Audience at MIPTV

PARIS , Feb. 26, 2014 /PRNewswire/ -- US restaurant chain Chipotle Mexican Grill has been named MIPTV's Brand of the Year in recognition of its original online series "Farmed and Dangerous," produced with New York -based studio Piro, which will have its exclusive international premiere in Cannes .

On Wednesday 9 April in the Grand Auditorium of Cannes' Palais des Festivals, the whole team behind "Farmed and Dangerous" including its star, veteran film and TV actor Ray Wise ("Twin Peaks", "Robocop"), will present the series to MIPTV delegates.

Chipotle's Chief Marketing Officer, Mark Crumpacker , along with Piro partner Tim Piper , writer/director/executive producer of the show and Daniel Rosenberg , writer/executive producer and Piro partner, will give their insight into how to leverage brand partnerships without compromising creative vision to produce the best audience experience. Chipotle will be presented with Brand of the Year Award at the end of the screening. The award recognises the best online video strategy by a brand and past winners include Amex, Heineken, Intel and Vice Media.

"Today, TV and advertising increasingly face common challenges, from how to create great content and retain eyeballs, to building and monetizing an audience. By leading the digital transformation of advertising and embracing innovative new creative opportunities, Chipotle has taken branded content marketing to a new level," said Laurine Garaude, Director of Reed MIDEM's TV Division.

"Farmed and Dangerous" is a tongue-in-cheek series about the evil practices at fictional agribusiness giant Animoil, which has come up with the world's least palatable cattle feed: the PetroPellet. The only snag is it results in exploding cows. The first four 30-minute episodes began broadcasting in the US on Hulu in February.

The "Farmed and Dangerous" presentation is part of the MIP Digital Fronts, the new international screenings for original online content designed to reach digital entertainment executives on a global level. MIP Digital Fronts create the digital entertainment industry's first true international marketplace for the production, distribution and acquisition of high-quality original content produced exclusively for audiences of online web channels and app-based/OTT streaming video platforms.

The MIP Digital Fronts include showcases by founding partners YouTube and Maker Studios and presentations by creators and digital studios including: Fox Digital Studio, Fullscreen, Vuguru, Smokebomb, What's Trending, Pemberley Digital, Hoodlum and SXM Productions.

The two-day programme also includes panels featuring speakers such as Lorenzo Benedetti , Founder, Studio Bagel and Aline Bonnet , Media Strategy Manager, Orangina-Schweppes. A dedicated networking event "The Brands & Online Video Lunch" will feature talks by Patrick Jubb, Global Marketing & Communications Director, Jaguar Land Rover UK and Orla Roche , Digital Director, Irish Distillers Pernod Ricard - Jameson Whiskey, Ireland .

In addition to the entertainment industry executives, a host of brands and agencies have already confirmed their attendance at this inaugural MIP Digital Fronts, including Vivaki, Affiperf, Havas Media, Dentsu-Aegis, Moxie and Group M. This MIPTV initiative is also supported by French Media Agencies Association, Udecam and the British Branded Content Marketing Association, BCMA.

For press registration details, please click here.

More information about Brand & Agencies, visit our blog dedicated to Branded Entertainment: MIP Blog

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Chipotle, Piro and Ray Wise Present "Farmed and Dangerous" to International Audience at MIPTV

PARIS , Feb. 26, 2014 /PRNewswire/ -- US restaurant chain Chipotle Mexican Grill has been named MIPTV's Brand of the Year in recognition of its original online series "Farmed and Dangerous," produced with New York -based studio Piro, which will have its exclusive international premiere in Cannes .

On Wednesday 9 April in the Grand Auditorium of Cannes' Palais des Festivals, the whole team behind "Farmed and Dangerous" including its star, veteran film and TV actor Ray Wise ("Twin Peaks", "Robocop"), will present the series to MIPTV delegates.

Chipotle's Chief Marketing Officer, Mark Crumpacker , along with Piro partner Tim Piper , writer/director/executive producer of the show and Daniel Rosenberg , writer/executive producer and Piro partner, will give their insight into how to leverage brand partnerships without compromising creative vision to produce the best audience experience. Chipotle will be presented with Brand of the Year Award at the end of the screening. The award recognises the best online video strategy by a brand and past winners include Amex, Heineken, Intel and Vice Media.

"Today, TV and advertising increasingly face common challenges, from how to create great content and retain eyeballs, to building and monetizing an audience. By leading the digital transformation of advertising and embracing innovative new creative opportunities, Chipotle has taken branded content marketing to a new level," said Laurine Garaude, Director of Reed MIDEM's TV Division.

"Farmed and Dangerous" is a tongue-in-cheek series about the evil practices at fictional agribusiness giant Animoil, which has come up with the world's least palatable cattle feed: the PetroPellet. The only snag is it results in exploding cows. The first four 30-minute episodes began broadcasting in the US on Hulu in February.

The "Farmed and Dangerous" presentation is part of the MIP Digital Fronts, the new international screenings for original online content designed to reach digital entertainment executives on a global level. MIP Digital Fronts create the digital entertainment industry's first true international marketplace for the production, distribution and acquisition of high-quality original content produced exclusively for audiences of online web channels and app-based/OTT streaming video platforms.

The MIP Digital Fronts include showcases by founding partners YouTube and Maker Studios and presentations by creators and digital studios including: Fox Digital Studio, Fullscreen, Vuguru, Smokebomb, What's Trending, Pemberley Digital, Hoodlum and SXM Productions.

The two-day programme also includes panels featuring speakers such as Lorenzo Benedetti , Founder, Studio Bagel and Aline Bonnet , Media Strategy Manager, Orangina-Schweppes. A dedicated networking event "The Brands & Online Video Lunch" will feature talks by Patrick Jubb, Global Marketing & Communications Director, Jaguar Land Rover UK and Orla Roche , Digital Director, Irish Distillers Pernod Ricard - Jameson Whiskey, Ireland .

In addition to the entertainment industry executives, a host of brands and agencies have already confirmed their attendance at this inaugural MIP Digital Fronts, including Vivaki, Affiperf, Havas Media, Dentsu-Aegis, Moxie and Group M. This MIPTV initiative is also supported by French Media Agencies Association, Udecam and the British Branded Content Marketing Association, BCMA.

For press registration details, please click here.

More information about Brand & Agencies, visit our blog dedicated to Branded Entertainment: MIP Blog

Subscribe to our TV Trends Newsletter and receive monthly exclusive content about TV & media industry trends and consumer insights (through reports, industry leaders interviews and more.)


Watch the video: Chipotle - Farmed and Dangerous Case Study (June 2022).


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